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PODCAST 43: Why Endurance and Tenacity is Important for Sales Success w/ Carson Heady

Sales Hacker

Carson’s other role is as a leading specialist for Microsoft and he talks about his career in sales, why endurance and tenacity are so important, and how to bring the right perspective to a career in field sales. He’s served in multiple levels of leadership at Microsoft, AT&T, Verizon and T-Mobile. Sam’s Corner.

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The Networking Season is Back Again

Circleback

This event offers expert insights and networking opportunities for increasing brand awareness, improving customer service and trending digital tools and technologies. Midwest Digital Marketing Conference (March 27-28, 2018: St. Louis, MO). Marketing Analytics and Data Science (April 11-13, 2018: San Francisco, CA).

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Ideal Customer Profile: Firmographics

Altify

Customer Business Problem: What problem do they have? In this post I will address the first of these and provide a high-level overview of how to define the firmographics for your ICP. (I I write about this more extensively in my latest book: Digital Sales Transformation in a Customer First World ). So yes, size matters.

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61 Awesome B2B Sales Jargon Busters

Klozers

3) Business Development Manager – a Sales Person with no people skills, that loses so many customers they have to keep finding new ones. 4) Account Manager  a Sales person who only sells to the customers they have, as they cant close any new customers. Much easier to sell on price.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising. Start advertising on marketing platforms using the messages you’ve just created for various audience members.

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Related: How to Write a Cold Email That 33% of Prospects Will Reply To. Google Ads Editor is a free app that allows Google Ads advertisers to make bulk changes to PPC campaigns offline. Key features: Custom MCC dashboard. Campaign optimization in Google Ads, Microsoft Ads, and Amazon Ads. Lead Catcher feature.

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18 essential sales KPIs: What to measure and how to track everything

Close.io

How to track and measure sales KPIs. But this has a number of issues: The data isn’t usable right away: Someone has to go in and identify the right sales metrics and how to use them. While having a powerful sales analytics tool is important, knowing how to use it is paramount. Customer acquisition cost (CAC).