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Attract & Convert: How to Get Sales Leads using Inbound Marketing

eGrabber

They offer a platform to engage, educate, and entice your audience. Infographics, eBooks, and White Papers: Infographics – Sometimes, plain text just won’t cut it. White Papers – For prospects seeking deep dives, white papers are your anchors.

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Your 2014 Marketing Budget Roadmap

SBI Growth

There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. Therefore, he self-directs his educational process in search of a solution to his problem. Find out where your buyers are going to get educated and spend money there. How many actual customers?

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How Content Marketing Can Help You Generate Strong Leads

Pipeliner

Popups, TV advertisements, and sometimes social media ads are outbound marketing. You can also create white papers, case studies, videos, infographics, and a variety of other content. However, with content marketing, you need to take a little time to educate your customer until the purchase is a no-brainer.

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Before they make contact, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. Buyers want an educated salesperson for big spends or new products. . They’ve also researched what our competitors have to offer.

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9 Strategies to Convert Your Blog Traffic Into Leads

SugarCRM

Someone filling out a form to download your latest eBook or white paper is undoubtedly considered a quality lead. Remarketing is advertising to an already existing audience. As it is with advertising, one thing you have to keep a close eye on is your customer acquisition costs—you want to make sure you have a positive ROI.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

For example, you could send them free eBooks or white papers, connect with them on social media, or make them a special offer. Unlike pay-per-click advertising (PPC), SEO is an ongoing process that takes time to deliver results. With PPC, your traffic will drop as soon as you stop advertising.

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Build It, They Will Come?

The ROI Guy

The good news is that you are already off to a great start, engaging your frugal buyers with the interactive white papers and financial calculators they need to help justify “Why Change?, “Why and “Why You?”. But just developing these tools and posting them to your website is not enough.