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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. But marketers still do.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. But marketers still do.

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5 Benefits of Lead Management Software for Your Business

SugarCRM

Before delving into the overall lead management process, it’s important to understand the typical cycle of a customer from lead to purchase: Consumers become prospects when they’re part of your target market. Someone who signs up for a webinar to find out more about project management is a lead for a project management software vendor.

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The World of Sales and How Things are Changing

MarketJoy

But with the rise of mass media, the opening up of new markets, and the massive growth of social media, the game has changed completely. So as the world around us changes, the way that we approach sales should change too. What we need as sales professionals is an easier way to do business, a more effective and more efficient way.

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7 Virtual Alternatives to Generating Leads at Trade Shows

Hubspot Sales

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. According to Xant, 73% of marketing and sales leaders credit webinars as a way to generate high-quality leads. Refresh your website’s home page.

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7 Virtual Alternatives to Generating Leads at Trade Shows

Hubspot Sales

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. According to Xant, 73% of marketing and sales leaders credit webinars as a way to generate high-quality leads. Refresh your website’s home page.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Andrea Austin – VP at Nokia Software | Published Author. She was recognized as a leading sales mentor by Women in Sales North America. She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. Brooke Bachesta – SDR Manager at Outreach.