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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. Opt-Out Method.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Personalize your subject lines by using the recipient's name, mentioning their company, mentioning someone they know, or referring to a personal tidbit about them. Biotech: 37%.

Industry 138
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A Guide to Hiring Sales Representatives and Other Sales Pros During a Market Downturn

Chorus.ai

Hiring sales representatives and other sales professionals in a market downturn comes with complications. Companies that take the plunge and take action now, in spite of market uncertainty, can find themselves with a larger talent pool to recruit from and lower hiring competition.

Hiring 56
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Guest Post: How To Create Meaningful Online-to-Offline Connections with Buyers Right Now

SalesLoft

This article is brought to you by Sendoso Content Marketing Specialist, Meira McFarquhar. Normally, 65% of consumers report that a positive brand experience is more influential than great advertising. How to Enable Relevant, Empathetic Online-to-Offline Touchpoints .

Buyer 64
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Companies Must Care How Revenue is Earned

Pipeliner

VW’s 2014 annual report reported revenue this way: “The Volkswagen Group continued its successful course in fiscal year 2014, again generating record sales revenue and operating profit in an ongoing difficult market environment. Companies get away with it because marketers know the power of the word revenue. Fat chance.

Revenue 66
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6 Cold Email Statistics that’s Essential For Every Business

LeadFuze

We’ve gathered some cold email statistics to serve as a baseline for an effective cold email marketing campaign. What data sources do content marketers use to optimize engagement rates? Marketing and Advertising. Pharmaceuticals. Average cold email open rate by industry. Home and Garden. Manufacturing.