Pointclear
JUNE 9, 2017
PointClear is known for its perseverance. One opportunity we turned over to a client took 42 touchpoints across 3 months to nurture to sales-qualified status. Here’s What PointClear Persistence Looks Like. The touch cycle resulted in 6 conversations … and 1 giant opportunity. Case-in-Point. One billion dollars.
Pointclear
JANUARY 10, 2018
According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card. PointClear associates see this in action every hour of every day.
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Pointclear
APRIL 19, 2017
Time blocking yourself for prospecting is the highest value opportunity.”. I have been featured in major publications including featured by Automotive News, Advertising Age and Edmunds.com for my unique social media marketing and self-promotion efforts.” What are their pains and problems? How do we give them new and better results?”.
Pointclear
MARCH 27, 2014
LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). More information and links in the blog.
Pointclear
DECEMBER 17, 2013
My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets.
Pointclear
APRIL 30, 2013
Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. There is an opportunity there to get ahead of your competitors right now in mobile because they are usually a little confused or intimidated by it. That means you need to be there!
Pointclear
MAY 10, 2012
Social Media’s Maturing: In-House Resources & Social Advertising. But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. Additionally, this maturing is being advanced by the acceleration of social advertising.
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