Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You
Sales Hacker
MARCH 1, 2024
On owned media, digital advertising was once the name of the game. What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. When the conference was successful, they expanded the concept across different channels, developing content, launching a podcast, and hosting live workshops and virtual events.
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