Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Do you need to develop or sharpen your team’s analytics skills? Get them proficient with more marketing technologies? But where to begin? Stories get a revival.

Marketing 226

Marketing Telemarketing Scale Education 226

Pipeliner

AUGUST 18, 2020

To understand and support your marketing efforts, you also need to look at the data and, in conjunction with technology, there’s never been an easier time to use data to grow sales. While the analytical methods used by businesses have been around for decades, they’ve become much more accessible for businesses. Outsourcing Your Sales.

Company 98

Company Sales Outsourcing Hiring Telemarketing 98

Pipeline

APRIL 1, 2024

But calling might not be the issue–it’s what you say to the prospect next. In the old(er) days, companies used cold calling as a part of business-to-customer telemarketing to sell their products to a broader audience. Once all the data is gathered, they create cold calling scripts customized to each prospect segment on the list.

Cold Calling 52

Cold Calling Lead Generation Leads Marketing Qualified Lead 52

Sales Hacker

JANUARY 31, 2018

SDRs aren’t just telemarketers: they’re the front line of your company’s first-impressions. And as more and more outreach becomes automated, more prospects tune out and you have to try harder to be memorable. AI, machine learning, and predictive analytics work and aren’t going anywhere.

Sales Meeting 68

Sales Meeting Meeting Telemarketing How To 68

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). Most importantly, no sales messages to links being posted to selling websites or marketing videos. The Social 3.0

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

Hubspot Sales

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. The number of interactions with prospects during the sales process is growing.

Trends 89

Trends Report Data Strategy 89

Partners in Excellence

FEBRUARY 26, 2016

There was a hilarious article in the New York Times, A Robot That Has Fun At Telemarketing’s Expense. The sales and marketing automation markets are among the hottest SaaS markets around. Collectively the markets are expected to generate 10’s of billions of revenues. Do this, don’t do that.

Analytics 48

Analytics Telemarketing Tools Analysis 48