How to Write a Lead Generating Cold Calling Script for Financial Advisors
Pipeline
APRIL 1, 2024
But calling might not be the issue–it’s what you say to the prospect next. In the old(er) days, companies used cold calling as a part of business-to-customer telemarketing to sell their products to a broader audience. Once all the data is gathered, they create cold calling scripts customized to each prospect segment on the list.
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