Sales and Marketing Management

JUNE 1, 2018

Do you need to develop or sharpen your team’s analytics skills? and withstood the emergence of high-powered tech tools that promise to put so many aspects of engaging customers on automatic pilot. Smart companies will keep their focus on telling good stories, he says, referencing a character from the hit cable series “Mad Men.”. “Up

Marketing 226

Marketing Telemarketing Scale Education 226

Cincom Smart Selling

JANUARY 27, 2015

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. When you have disparate tools, you can’t do that, since they often don’t integrate together. Worse, the tools won’t work across the whole process. They chose not to buy disparate tools. How smart are you?

Scale 48

Scale Smart Company CRM Microsoft 48

Pointclear

FEBRUARY 2, 2011

It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Why is that?

Trends 180

Trends B2B Social Media Marketing 180

SugarCRM

AUGUST 19, 2019

The growing use of remote data sensors – or smart sensors – to enhance the capabilities of existing equipment is a great example of how smart companies are applying IoT technology at minimal cost. But without the right tools to analyze and leverage that data, it’s meaningless.

Trends 20

Trends SugarCRM B2C CRM 20

Cincom Smart Selling

MAY 8, 2024

Smart companies research target audiences thoroughly in order to tailor messaging: Develop specific persona profiles exploring both demographics and psychographics of ideal customers Identify optimal communication channels—email, web, mobile, etc.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Customer Scale 62

Sales Hacker

NOVEMBER 21, 2019

Luckily, AI and automation tools are also great for data entry. RELATED: Sales Automation: 250+ Tools to Turbocharge Your Sales Process. AI can be instrumental in giving reps the tools to say the right thing at the right time. They’re always publishing research gathered from their call analytics platforms.

Ideal Customer Profile 84

Ideal Customer Profile How To Churn Face-to-face 84

Partners in Excellence

APRIL 13, 2018

This morning, it was helpful as I spoke to a client/friend, I knew his company had just closed on an acquisition–something he’d been deeply involved in. I just got my first “SMART Company Brief” from DecisionLink. I got extra credit points in the call by congratulating him on the acquisition.

Smart Company 65

Smart Company Analysis Face-to-face Competition 65