Pipeliner

FEBRUARY 18, 2020

In this series of blogs on the role of CRM in 2020, we’ve discussed the role of the customer experience , and the battle between the “suite” approach , and the best-of-breed approach. Now we come to the specifics of the CRM application itself. Effectiveness and Efficiency. To do so, we need to cut down a number of trees for lumber.

CRM 85

CRM Automotive Engineering Call-back 85

Sales Management Plus -- SMP

DECEMBER 12, 2022

If you’re a wholesale distributor of automotive parts, you might target auto repair shops in your area. By tailoring your marketing message specifically to these groups of people, you can more effectively reach your target audience and increase sales.

Marketing 52

Marketing Distribution Automotive Segment 52

Highspot

DECEMBER 5, 2023

Essential Steps of the Sales Process Navigating the sales process is a journey with a specific destination – closing the deal. Each step is integral to a successful sale, guiding sales managers and salespeople from prospecting to closure. Prospecting Prospecting is the initial scouting mission in sales.

Sales Process 52

Sales Process Top of Funnel Ideal Customer Profile Real Estate 52

BrainShark

AUGUST 4, 2022

AI-powered video coaching (so sales managers get instant insights into reps’ sales skills). Readiness scorecards (so you can find skill gaps and see how training impacts sales performance). Advanced content management (so you can optimize and track content without changing your workflow ).

SAP 62

SAP Face-to-face Video Course 62

Cience

NOVEMBER 20, 2019

For example, if your decision-maker is a Head of Production in the automotive industry, you wouldn’t want to talk to an administrative assistant or a marketing manager. Articles like “10 must-listen speakers of ABC Conference to keep up with the trends in the automotive industry” will draw the attention of the attendees.

Lead Generation 40

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 40

Pointclear

JUNE 15, 2018

It’s not a sales-only process, and it’s not a marketing-only process. Tools like CRM or marketing automation or project management software provide no clear vision for enabling disparate departments in busy companies to work in concert toward the main objectives—being efficient about increasing revenue.

Revenue 113

Revenue Forecasting Commission Telecommunications 113

Sales Hacker

MAY 26, 2020

Peter is a 25 year technology sales and executive management veteran. He’s currently running Wooster Advisors, which is essentially a fractional CRM service, it’s designed to help early stage companies to well established technology companies with setting up and growing sales and customer success.

Research 95

Research Hiring Ideal Customer Profile Prospecting 95