SugarCRM

MAY 9, 2023

Customer Experience (CX) has recently become a buzzword, a phenomenon that Adrian Swinscoe , customer experience consultant and expert, attributes to the power of choice the internet has bestowed upon modern consumers. ” When you say you’re meeting your customers wherever they are, you’re spreading yourself too thin.

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SugarCRM

DECEMBER 9, 2022

If you’re looking to open more customer service channels without breaking the bank, look no further! We want to help you give your customers the freedom to engage with you where, when, and how they want. The Future of Customer Service. If you’d like to watch the full recording, you can do it here.

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SugarCRM

OCTOBER 27, 2022

That’s why we decided to sit down and craft this post to help recap the events that have taken place to ensure our community and customers who could not make it still have access to the announcements, keynotes, and overall highlights of the event! Adrian Swinscoe is a best-selling author on customer service, experience, and engagement.

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SugarCRM

NOVEMBER 7, 2023

But, it’s equally important to provide ways to self-service buying, especially in the initial phases of the buying process. B2B customers are not different from B2C consumers in the early stages of their buying journey. B2B customer journeys can have as many as 10 marketing and sales touchpoints. It clearly is.

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SugarCRM

NOVEMBER 30, 2021

The difference between a good B2B marketer and a great one resides in the ability to understand the big picture of reaching your target buyers. Train and motivate employees who have direct customer contact to request updates at each customer encounter. Things get even more complicated if you have limited resources.

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SugarCRM

APRIL 7, 2022

The pandemic put the kibosh on in-person sales meetings and fueled a rise in the adoption of digital channels for sales interactions. So even if you’re selling into just three distinct buying groups, you must find ways to connect them and bridge the critical gaps that often get missed among sales, marketing, and customer service.

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Ideal Customer Profile Lead Rank Lead Scoring Face-to-face 52

SugarCRM

JULY 28, 2022

But B2B customers were very ready for it. With just a fraction of our people regularly working today from their local SugarCRM office, I think it’s safe to say that we “get it” now. However, there were challenges along the way, both for many of our customers who were on the same journey and for us.

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