Sales Hacker

SEPTEMBER 29, 2023

Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. So, what is ACTUALLY working?

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Sales Hacker

AUGUST 28, 2018

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. For many of us, that’s also the primary channel through which we make an increasing number of purchases. In the world of B2B sales, the conventional thinking has become especially stark. B2B Buyer Experience Survey Outline. The bottom-line?

Buyer 79

Buyer B2B B2C Survey 79

Apptivo

OCTOBER 3, 2022

Attracting usually targets and revolves around creating brand awareness through every channel of communication. However, in B2B marketing, finding specialized channels may be more fruitful, where the strategy should be to generate as many actionable leads as possible. The goal is to attract as many leads as possible.

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Sales Hacker

APRIL 13, 2020

Conferences and workshops are obviously being canceled, and the associated costs are significant. Below are four cherry-picked stats : 73% of B2B companies say a webinar is one of the best ways to generate leads. B2B companies hosted 61% of webinars held using the GoToWebinar platform. It’s always a good idea to add a bonus.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Sales Hacker

OCTOBER 30, 2018

Trish Bertuzzi founded The Bridge Group to help B2B technology companies build world-class Inside Sales teams. As a member of the National Speakers Association, she regularly speaks at sales and incentive meetings, sales conferences, and association meetings. She is a regular speaker in some of the top sales conferences.

Top of Funnel 111

Top of Funnel Hiring Scale Lead Rank 111

Allbound

SEPTEMBER 12, 2018

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Higher tiers also include referral bonuses, product discounts, and a dedicated channel manager.

Commission 112

Commission Referrals Hubspot Marketo 112

Sales Hacker Training

AUGUST 10, 2021

That’s why you’ve got to check out Blueboard, experiential sales incentives and president’s club trips. We put out a lot of complimentary informational workshops on how to manage and sell appropriately given the considerations. Are you working through channel partners? Are you B2B? It was our biggest thing to overcome.

Training 119

Training Scale Webinar Metrics Face-to-face 119