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How to plan content for B2B brands in 4 easy steps

Nutshell

B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business. B2C stands for business to consumer , meaning you’re selling your products or services directly to a consumer.

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B2B Sales 101: Definition, Techniques & More

LeadBoxer

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? In this article, you’ll learn how businesses use varying strategies to sell to each other and what type of software they can use.

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How to seal the deal in a matter of days

PandaDoc

Of course, this doesn’t work if you’re sending docs just by email — you should use any software that allows document tracking. Some special software, however, offers the possibility of temporarily hiding all the private data sections. Scope approval. For example, the GDPR bans the online sharing of documents that contain personal data.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. This is especially helpful in the B2B world, where sales cycles tend to be longer than B2C sales cycles.

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Executive Interview with @AllegoSoftware CMO, Wayne St. Amand: Sales as a Buying Experience

SBI

WAYNE: Now that we all live on our phones, a buyer’s experience has emerged as a make-or-break touchpoint in B2C. This ebook describes the areas to focus on to accelerate revenue growth, eliminate unnecessary costs, reduce risks, and quantify the ROI of your sales learning and enablement efforts.

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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. This is especially helpful in the B2B world, where sales cycles tend to be longer than B2C sales cycles.

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The Lead Generation Strategy Guide

Zoominfo

The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in. Just like sales automation, marketing automation software can do those repetitive tasks for you, freeing marketers to focus on creation, rather than distribution. Marketing Automation Platform (MAP).