Buyer Campaigns Demand Generation Territories 
Sales and Marketing Management
FEBRUARY 22, 2021
Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event.
DiscoverOrg Sales
FEBRUARY 13, 2019
That’s just one example of how you can use multiple data points to launch more effective marketing campaigns. Location data for marketing campaigns. What are some ways you use multiple data points to launch more effective marketing campaigns? We hosted the overflow at the location next door.).
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The Pipeline
NOVEMBER 28, 2011
It’s About the Buyer, Stupid! They compared the battle to that of a political campaign, with platforms, the gamble, upside and risks for organizations and manufacturers take on in selecting one over the other. It’s About the Buyer, Stupid! It’s About the Buyer, Stupid! It’s About the Buyer, Stupid!
SBI Growth
FEBRUARY 18, 2014
You’ve had an open territory for some time. Marketing / Demand Generation Campaigns / Lead Management. Buyer Personas & Buying Process Maps. It’s every Sales Manager’s struggle. Getting quality candidates through the interview process has been slow going. You finally found an A-player. Product Knowledge.
The Pipeline
MAY 13, 2011
My presentation, “Customer 2.0, ” focused on how the buyer has changed and has more power than ever before. The new buyer interacts with an organization when he or she is ready (not before), does the vast majority of research online without the vendor’s help, is distracted, and so forth. Buyers buy from people they like (and respect).
The Pipeline
APRIL 27, 2011
In today’s video, I go into detail about leaving effective voice mails, how to leverage them and make them a core part of you campaign to win specific buyers. Demand Generation. Territory Alignment. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Customer Care.
Emissary
NOVEMBER 4, 2021
In a recent Emissary survey of executive-level tech buyers, 85% of recent, major tech purchases included a non-technical buyer with major influence over the final decision. Most vertical marketing strategies start with content for demand generation and SEO activities. Build a one-to-many ABM campaign aimed at a vertical.
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