Highspot

JANUARY 28, 2024

A significant 71% of B2B buyers say they download and consume multiple assets to help with the decision-making process and an equal number said they share such content with their team members. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

Collateral 96

Collateral Top of Funnel How To Distribution 96

Hubspot Sales

NOVEMBER 28, 2023

Sales, with their in-depth customer insights, suggest refinements that emphasize points that resonate most with potential buyers. The platform organizes conversations through channels, allowing for both team-specific and project-specific discussions. Measure the respective goals and incentives for sales and marketing.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Janek Performance Group

AUGUST 26, 2022

Get creative with loyalty incentives. And today’s buyers care more about how products are made. This includes blogs, case studies, white papers, and other marketing collateral that positions organizations as leaders. In this way, content is a value to both buyers and sellers. Seek new ways to help. And always build value.

Webinar Metrics 62

Webinar Metrics Strategy Outsourcing Services Sports 62

Showpad

NOVEMBER 24, 2020

Your sales agents should have achievable benchmarks, purposeful workflows and appropriate incentives to improve their own performance. Content creation, management and optimization is meant for a seller audience, yet sellers may not be equipped to easily locate and share marketing collateral. Marketing alignment.

Lead Rank 52

Lead Rank Lead Scoring How To GoldMine 52

Cincom Smart Selling

MARCH 30, 2016

Marketing spends a lot of time and effort crafting direct-selling product collateral, web pages, campaign support materials, white papers and blog posts. This is important to all businesses, but especially to businesses that depend on multi-channel distribution. Was there confusion on the part of the buyer? What was the issue?

Marketing 72

Marketing Demographics Collateral Discount 72

SBI

OCTOBER 1, 2014

Transform your marketing & sales results with marketing automation, territory optimization, mobile learning, sales enablement, configure price quote and incentive compensation management, all in one suite, all in Salesforce with CallidusCloud. Phone, email, SMS and other channels are the lifeblood of inside sales. @CallidusCloud.

Vendor 139

Vendor Twitter InsideView InsideSales 139

SocialSellinator

AUGUST 24, 2022

Content is more personal and informal than traditional marketing collateral. That's why it's important to focus on creating long-term brand advocates rather than one-time buyers. You need to make sure that your branding is consistent across your social channels. This is because there are more touchpoints.

Paid Content 114

Paid Content Social Media Top of Funnel Funnel 114