Sales and Marketing Management

APRIL 10, 2017

Author: Joe Andrews In recent articles, we looked at why an analysis of your ideal customer profile (ICP) and total addressable market (TAM) is foundational to modern sales and marketing initiatives, and also provided a framework for how to get started with your analysis. Most companies do not have complete coverage of their TAM.

Ideal Customer Profile 136

Ideal Customer Profile Account Based Marketing Marketing InsideView 136

SBI Growth

MARCH 31, 2013

It's a critical time of year for sales compensation. Starting now, sales leaders and HR business partners are getting the first direct feedback. Here are just a few: Direction - Sales reps may be focused on the wrong activities. For example: selling low margin products because they maximize the compensation payout.

Compensation 293

Compensation Incentives Incentive Buyer Persona 293

Crunchbase

OCTOBER 27, 2021

At most organizations there is significant overlap and integration between marketing and sales teams. This may leave you wondering: What is the difference between sales and marketing? . Sales and marketing teams ultimately function with one shared goal in mind: to generate conversions. What does a sales team do?

Cost per Lead 52

Cost per Lead Sales Qualified Lead Lead Rank Marketing Qualified Lead 52

Cincom Smart Selling

FEBRUARY 8, 2018

Finance is expected to make meaningful contributions toward helping the enterprise boost revenue, increase margin and improve operational efficiency. CPQ Data Helps Finance Forecast Sales and Expenses. CPQ data illuminates specific performance metrics related to individuals, departments, territories, products and options.

Revenue 48

Revenue Territories Enterprise Enterprise 48

Cincom Smart Selling

FEBRUARY 9, 2016

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. This information will inform your decisions about future territory assignments. You Need Channel Management. Effective Channel Management.

Channels 83

Channels Sales Management Sales Qualified Lead Collateral 83

Chorus.ai

MARCH 5, 2021

Building a new sales strategy in the face of a recovering economy is even more exciting when you’ve got a new or revamped product or a slew of new features to give to your customers. You have the product in hand, but without a high-quality sales strategy, it won’t attain the success it was made for. What is a sales strategy?

Top of Funnel 113

Top of Funnel Webinar Metrics Strategy Buyer Persona 113

Cincom Smart Selling

MARCH 15, 2016

Sales vision—what image does that present in your mind? Those may be images of Sales daydreams or fantasies, but they really aren’t vision images in terms of what the Sales organization should see for the future. Sales should derive its vision from the vision of the organization as a whole. Piles of cash?

Enterprise 63

Enterprise Enterprise System Collateral 63