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38 marketing slang terms all marketers should know

Nutshell

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Demand Gen. Influencers.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

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New in Nutshell: Take the grunt work out of email marketing with Nutshell’s Constant Contact integration!

Nutshell

Until recently, Nutshell customers had only one option for integrating their email marketing efforts with their CRM: our award-winning Mailchimp integration. But in December, we launched a new integration with Constant Contact that gives you the capability to unite your sales and marketing efforts like never before.

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SMS sales: How B2B sellers can close more deals with text messages

Nutshell

Learn to leverage this underrated communication channel, and SMS sales just might become the secret weapon in your selling arsenal. Both of these scenarios are examples of SMS sales, and it can easily be used in a B2B context as well. We know that millennials generally hate talking on the phone , for example.)

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How to plan content for B2B brands in 4 easy steps

Nutshell

Having a content plan means that a company is not at the mercy of whimsical and experimental marketing practices to generate leads. Just because word-of-mouth generated a few leads this month doesn’t necessarily mean that word-of-mouth should be the sole focus of the marketing team, for instance.

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7 Effective Customer Engagement Strategies You Can Use for Building a Strong Brand

Apptivo

Around 70% of marketers claim that the maximum engagement level of customers will usually be at the end of the marketing funnel. Nearly 80% of B2B companies use an email marketing newsletter as an essential part of their marketing strategy. If you are tired of researching for the right company.

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How to Personalize Your Email Through List Segmentation

Connext Digital

By definition, email segmentation is a technique used by marketers to send highly targeted email campaigns by categorizing their list into smaller groups or segments. By customizing your email marketing materials to each segment, you’ll increase conversions. Let’s take webinars, for example. What do these statistics mean?

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