Sales and Marketing Management

NOVEMBER 6, 2020

Of course, brand messaging isn’t the only change that has come as a result of the pandemic. For example, as fears of a toilet paper shortage led to a scramble to stock up in the early days of the pandemic, Cottonelle issued a direct response to consumers to help ease concerns about toilet paper supply and discourage panic-buying.

Marketing 166

Marketing Trends Government Face-to-face 166

Mindtickle

JANUARY 16, 2020

Omni-channel content delivery : Web and cloud-based solutions and mobile capabilities are crucial to adoption as the mobile workforce takes hold. And, in addition to long-format development courses, micro-learning should be considered so that users can absorb new material in easy-to-consume pieces.

Face-to-face 52

Face-to-face Coaching Remedy Sales Enablement 52

Mindtickle

JANUARY 16, 2020

Omni-channel content delivery : Web and cloud-based solutions and mobile capabilities are crucial to adoption as the mobile workforce takes hold. And, in addition to long-format development courses, micro-learning should be considered so that users can absorb new material in easy-to-consume pieces.

Face-to-face 49

Face-to-face Coaching Remedy Sales Enablement 49

Crunchbase

APRIL 3, 2020

Do you have the internal resources necessary to target accounts through multiple channels and touchpoints? Do you have the analytics and tools to monitor results and adjust course if need be? Are the accounts you’re targeting large enough to deliver significant ROI? Is your sales cycle long enough to justify a coordinated approach?

Ideal Customer Profile 136

Ideal Customer Profile Decision Maker Reachforce Lead Rank 136

Connext Digital

SEPTEMBER 25, 2019

Unlike direct response ads that focus on spiking sales and generating profits within a set period, the results of branding ads are more gradual and steadier. You may think that this strategy is only suited to direct response ads since it’s primarily performance-centered. It improves data accuracy.

Advertising 58

Advertising Advertising Consumer Campaigns 58

Connext Digital

SEPTEMBER 30, 2019

Unlike direct response ads that focus on spiking sales and generating profits within a set period, the results of branding ads are more gradual and steadier. You may think that this strategy is only suited to direct response ads since it’s primarily performance-centered. It improves data accuracy.

Advertising 40

Advertising Advertising Consumer Campaigns 40

Sales Hacker

JULY 27, 2020

I teach it in my Sales Inner Course to get you in the ideal mental state for making sales. One of the first people I studied in direct response sales was Eugene Schwartz. He’d been in direct response since the 50s, and he’d sold an estimated 4 BILLION dollars worth of books by the time he died in 1995.

Call-back 95

Call-back Email Marketing Up-Sell Groups 95