Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. In order to be nimble, marketers must react to news and events in real time.

Marketing 166

Marketing Trends Government Face-to-face 166

Tenbound

JANUARY 26, 2024

Adapt to these changes and focus on alternative engagement indicators, such as link clicks or direct responses, to measure the effectiveness of your emails. Each follow-up should offer something new, whether it’s additional information, insights, or helpful resources. Craft them thoughtfully to maximize open rates.

Case Study 64

Case Study Segment Social Media Follow-up 64

Crunchbase

APRIL 3, 2020

In this approach, marketing and sales teams work hand in hand to identify target accounts and develop an integrated and personalized plan that thoughtfully leads each account through the sales cycle. Why is account-based selling more effective than other sales strategies in a fluctuating market? Source: Reachforce & Marketo .

Ideal Customer Profile 136

Ideal Customer Profile Decision Maker Reachforce Lead Rank 136

Pointclear

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.

Media 233

Media Direct Mail netFactor Trade Show 233

Autoklose

MARCH 4, 2024

This dilemma is frequently faced by marketers and salespeople. Auto dialing Call recording VoIP Logical-branch scripting The Downsides of Cold Calling It Can Be Disruptive It’s Resource-Intensive It’s Hard to Scale Cold Calls When to Email? Cold calling vs cold emailing? Which sales strategy is better? So, what’s the catch?

Cold Calling 52

Cold Calling Decision Maker Scale VanillaSoft 52

Sales Hacker

JULY 30, 2018

For 13+ years in marketing, I’ve never seen a B2B company who’d say they don’t have a B2B marketing strategy framework or that their marketing strategy is ineffective. But at the same time 6200+ B2B marketers say that their biggest challenges are generating traffic and leads, and proving the ROI of marketing activities.

Ideal Customer Profile 71

Ideal Customer Profile Top of Funnel B2B Strategy 71