3 Principles of Effective Crisis Communications for Agile Marketers
Sales and Marketing Management
NOVEMBER 6, 2020
Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. In order to be nimble, marketers must react to news and events in real time.
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