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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

This is all of the utmost importance in generating fresh leads. Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0. Are you giving them the tools and instruction they need to be successful? LinkedIn is the premier B2B social media interaction tool. Just ask Eloqua. Who owns the other 60%?

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5 Marketing Trends That will Impact 2013

SBI Growth

Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). There has been a proliferation of tools and channels. The aim being that the brand communicates trust, influences, and leads to an action. We have seen a growth in 2012 in the concept of lead nurturing.

Trends 316
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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Generally, marketing strategies generate leads, and then sales teams try to convert them. With account-based marketing, the efforts of sales and marketing are aligned to convert leads. The three-tiered approach for ABM targeting enables the organization to make lead generation and conversion more feasible.

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What is Marketing Automation?

Apptivo

Marketing automation is the practice of using tools and software that automate various steps in marketing that lead a customer to the sales funnel. Marketing automation can be introduced right from the initial lead management and interaction, all the way up to post-sales support. Converting leads into potential customers.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It’s a very impressive tool.” And you can show demos.

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It’s a very impressive tool.” And you can show demos.

CRM 133