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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Your competitor rolls out a new groundbreaking feature / tool, and you had no idea it was coming. Download this tool for Tips on Tracking Competitive Activity. You need to apply significant time, energy, and resources if you hope to keep up. Social media channels and news sources are great ways to monitor competition.

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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0. Are you giving them the tools and instruction they need to be successful? LinkedIn is the premier B2B social media interaction tool. Just ask Eloqua. Your prospects are undoubtedly already spending time in these channels.

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5 Marketing Trends That will Impact 2013

SBI Growth

Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). There has been a proliferation of tools and channels. When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels. Fusion of CMO and IT.

Trends 316
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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Utilizing tools and technology that enable Sales and Marketing teams to automate numerous operations they previously performed manually, a tiered approach to ABM enables you to scale your efforts, which boosts production and yields greater results. The holy grail is scaling your personalized ABM campaigns.

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What is Marketing Automation?

Apptivo

Marketing automation is the practice of using tools and software that automate various steps in marketing that lead a customer to the sales funnel. This calls for a vast amount of resources and human effort to implement successful marketing campaigns. Automation starts with lead generation through various means and channels.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Social Media’s Maturing: In-House Resources & Social Advertising. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Social Media’s Maturing: In-House Resources & Social Advertising. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”

CRM 133