Allego

SEPTEMBER 25, 2019

As a subject matter expert (SME), you have knowledge that the sales force needs to access, but the challenge is sharing information with the sales force that’s both timely and relevant. When things change–market conditions, competitive pressures, regulatory changes, etc.–a How do you measure the impact of your SME content?

SME 54

SME Video Construction Social Media 54

Allego

SEPTEMBER 1, 2022

Using this seven-step process, you will soon have a system that helps you organize, manage, distribute, and track the highest-performing resources—so your sellers are always equipped to solve every buyer’s challenges. Content SME: This is an in-house expert from the sales or marketing team who deeply understands your sellers’ needs.

Collateral 62

Collateral SME System Video 62

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

OCTOBER 5, 2021

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. The concept mostly lends itself to larger enterprise marketing teams.

Outsourcing Services 130

Outsourcing Services B2B Hiring Marketing 130

Allego

JULY 17, 2023

It includes everyone who plays a role in helping to generate revenue for the business: sales, marketing, enablement, HR, and customer success. Buyer enablement equips and empowers potential buyers with the information, resources, and tools they need to make informed purchasing decisions. Enablement is now revenue enablement.

Buyer 118

Buyer Lead Rank Case Study Buyer Persona 118

Costello

JANUARY 9, 2019

When we speak with marketing agencies about using our sales playbook software to sell their own services, one of the questions they always ask us is, “What questions should I ask my prospects?”. As we expected the most popular framework amongst marketing agencies was the Goals, Plans, Challenges, Timeline (GPCT) framework.

Prospecting 111

Prospecting Ideal Customer Profile Marketing Sales Qualified Lead 111

OnePageCRM

MARCH 8, 2017

Convertkit uses simple straightforward tiers based on subscriber volume for their email marketing automation platform. When Nathan Barry (ConvertKit Founder) launched his first book, The App Design Handbook , he created 3 pricing tiers with additional resources bundled into the higher packages. Restricted features + Premium offerings.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55