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Fuel Growth Podcast: Succeeding with Channel-Led Growth

SugarCRM

Over the past three decades, Sugata has worked for companies like Honeywell, Phillips, and Dell, building global teams across direct and indirect channels. Sugata has a unique specialty in solving complex industry problems that create new business opportunities through channel ecosystems, which led him to found his company ZINFI in 2008.

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How to Build a Marketing Strategy in Alignment With Sales Goals

SugarCRM

Build rapport and culture with quarterly mixers, training, or lunch-and-learns—anything that puts both teams face to face. What support or resources will you need to meet your goals? It typically includes specific projects and tasks, resources and systems, and key players. What channels will you promote on?

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What Is Customer Support and How to Improve Yours?

SugarCRM

Beyond these channels, customer self-service allows your users to find support on their own with on-demand resources like knowledge bases, FAQs, discussion forums, portals, and even AI-supported chat through bots. Training and demos. Make it easy for customers to find support by offering multiple channels to reach your team.

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Is Your B2B Lead Generation Firing on All Cylinders?

SugarCRM

In a marketplace where competition is intense and the pace accelerated, marketing teams need to be competitive on a growing range of channels and in the management and production of increasing quantities of data and content. SugarCRM embarked on a key innovation in marketing automation by first implementing the time-aware CX platform.

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Six Strategies to Masterful Marketing

SugarCRM

Things get even more complicated if you have limited resources. Train and motivate employees who have direct customer contact to request updates at each customer encounter. The web is among the top three resources B2B buyers turn to for answers when confronted with business problems, along with industry analysts and peers.

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How Technology Is Forging the Future of Sales

SugarCRM

The pandemic put the kibosh on in-person sales meetings and fueled a rise in the adoption of digital channels for sales interactions. Sales is a full-contact sport—it typically requires internal resources to get from lead to revenue, and obviously, it requires customers, prospects, and sometimes partners. Let the Platform Do the Work.

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What Is the Customer Service Recovery Paradox, and How Can You Leverage It?

SugarCRM

From customer service training to case management tools, so much of what we do today is centered around preventing problems and avoiding miscommunication. Because your customers are interacting with your company across a wide variety of channels. appeared first on SugarCRM. What Is the Customer Service Recovery Paradox?