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How to Strengthen Your Partner Program with Content Creation

Allbound

Content is a proven sales and retention tool, but there are three significant challenges to using content in your partner program. Understanding that channel marketers may need to create content to bring on new partners, to help those partners sell, and to help end users be successful. article/case study/webinar/e-book/white paper.

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Survey Fatique And Customer Experience

Partners in Excellence

The first was for the technical support from our enterprise cloud software supplier. If the normal channels don’t work, I know I can always reach a CEO to get my problem handled. Customer Retention, Customer Service, Customer… This week, there were three surveys I responded to.

Survey 52
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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. Here’s where you start.

Marketing 192
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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. Here’s where you start.

Marketing 120
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5 Top Challenges for Sales Enablement Professionals

Showpad

Having the best Sales enablement software to drive collaboration, automate workflows, and deliver data insights. Your enablement software will lie at the heart of your Sales enablement strategy, so leverage it to solve obstacles and mitigate risks as they appear. Account Retention is Falling Behind.

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Sales enablement: what is it, and how does it work?

Close.io

Ensures tech adoption : Whether it’s your CRM software, email tools, or anything else, sales enablement ensures that reps adopt and continue to use the tools and tech purchased by the company. This includes white papers, case studies, testimonials, pricing and discount information, and more. 5 key components of sales enablement.

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8 Highspot Competitors: An In-Depth Analysis

Bigtincan

The search in Bigtincan is restricted to a three-tier system that includes tabs, channels, and stories. Tabs contain one or more channels. For example, a “products” tab may contain a channel for each “product line”. Under tabs are channels that contain stories. The highest level in this three-tier system is the tabs.