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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Simplified ) who also gets the importance of outbound to sales: “Many in what’s called the Sales 2.0 Maybe I was just sensitive.

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Tell Marketing They Can Keep Their Leads

No More Cold Calling

Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 Plus, check out the latest from No More Cold Calling: We’re Smarter Than Our Buyers. the most powerful tool in your sales toolbox is still you!

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Tweet Less and Talk More

Pointclear

The Internet is the most powerful, life- and business-changing tool created in generations. Technology provides us with many great tools, but it is the person behind the LinkedIn profile , all the fancy gadgets, and high-tech presentations who actually makes the sale. That’s our job. Relationships Still Rule in Sales.

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The Pipeline ? Reports of the Death of the Salesperson Are Greatly.

The Pipeline

PointClear PD. PointClear PD. Cold calling. Sales Tool. Cold Calling Now. RT @BizSugar Reports of the Death of the Salesperson Are Greatly Exaggerated [link]. May 16th, 2011. RT @BizSugar Reports of the Death of the Salesperson Are Greatly Exaggerated [link]. May 16th, 2011. Trackbacks. Dawn Gulino.

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Top sales blogs all sales managers need to follow

PandaDoc

This is understandable when you consider that data shared in the Harvard Business Review suggests that 90% of decision makers won’t respond to cold calls, according to Sales Leadership Forum. Compounding this issue is sales reps can spend up to 40% of their time looking for somebody to call, according to Insidesales.

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“You Can’t Catch Water With A Fist”

Pointclear

The salespeople that cold-call waste time contacting hundreds of people to find a few buyers instead of relentlessly pursuing marketing provided inquires and leads (48% of the salespeople give up after the first call). No direct sales cooperation necessary. 100% accountability, 100% follow-up.

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PowerViews with David Brock: Thoughtfulness, Sharp Focus & Sharp Execution

Pointclear

Click to start video at this point — Asked about the current debate between outbound marketing vs. inbound marketing, Dave advocates using a variety of tools based on needs and goals. And we need to leverage all those tools appropriately. Inbound: Not Either/Or But A Balance Based on Needs & Goals.

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