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How to Create a Lead Generation Strategy for SMBs

Zoominfo

There are several lead generation tactics, and each should be considered for your strategy depending on your company budget, employee size, and team specialty. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. 11 Steps to Build an SMB Lead Generation Strategy.

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Add Salesformics – Stir and Sell

The Pipeline

In the process of lead-gen, lead gathering, evolving and lead conversion, some sales people and organizations are often faced with a choice, find an all in one tool that has key features and elements offered by other tools and apps built in, in effect a Jack-of-all-trade approach.

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The Importance of Giving Feedback in Inside Sales

Score More Sales

At a recent round-table with inside sales leaders, our topic was about effectively leading Gen Y / Millennials. In working for 22 sales leaders in my tenure as a technology sales rep, I’d say that the very best of my managers or leaders gave me constructive and supportive feedback. There is a larger need for feedback.

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How to Generate Local Leads? Lead Generation Guide

LinkedFusion

A strong lead generation plan is a priceless tool for any size or type of organization. That gets us to the main topic of this article: how can local businesses like dentists, doctors, smaller law offices, builders, construction companies, etc. convert leads into clients? What Is Local Lead Generation?

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The Handshake That Can Rock the World: Sales and Marketing Unite

Sales and Marketing Management

Here’s what two industry leaders who excel at their craft have to say on the forces of data, parlaying their experience to expand on what has proven constructive and valuable for sales and marketing. Cohesion Isn't an Option. But the data I care about unites sales and marketing through a unified approach to achieving the objectives of both.

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(4 Steps and 6 Tips on) How to Build Highly Targeted Lead Lists for B2B Sales

Cience

It’s likely you’ve already constructed both the ICP and BP. CIENCE once performed a search of leads with reputation issues for a reputation enhancement and management company. If you are using software to generate a lead list, you probably won’t be able to add more then one research criterion. Read the case study.

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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. 93% of companies who exceed lead and revenue goals use personas. Agree on the definition of Sales Qualified Lead (SQL). Take a collaborative approach to buyer personas.

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