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What's it take to generate leads that fuel your forecast?

Pointclear

Quality conversations and personal engagement with prospects. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. All the time we’re having unscripted conversation with our clients’ prospects. At PointClear, our average associate is 50.

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B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

Pointclear

Last year I was looking for forms software to support CustomerThink. Bottom line: While I may not have been scored as a valuable prospect, I was valuable in other ways—as an influencer. The point of lead scoring is to assess the value of the prospect to you—the seller—so you can make the best use of your resources.

Lead Rank 185
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What is Inside Sales (And Why Do You Need It?)

DialSource

Based on these different approaches, these models impact variables such as scheduling, software use, sales environment, etc. These field sales teams tend to travel often, attending trade shows and conferences in order to schmooze prospects over a meal or round of golf. .

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Is AI impacting Inside Sales Rep Revenue? Mike Plante of InsideSales Says it Is.

Pointclear

Because of this, CRM Radio and the sister program SLMA Radio, have been interviewing executives on the subjects of the marketing and sales uses of Artificial Intelligence. Sales managers must acknowledge that AI is going to make its way into the ways in which sales people work, prospect, and sell. The host is Jim Obermayer.

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Jeff Pedowitz on The State of Marketing Automation

Pointclear

It is occurring because revenue is an enterprise wide problem and no successful enterprise software platform finds wide market acceptance without winning over IT. The bickering and obsessive competition is turning prospects away. This is a problem that has plagued every major software category—CRM, ERP, Accounting, etc.

Marketing 173
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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Widespread Use of Outbound Marketing Among Software Providers.

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B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research

Pointclear

Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. For instance, people might think they know how to evaluate something like network optimization software. Second, behavior changes depending on whether customers think they know how to buy.

Research 253