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What's it take to generate leads that fuel your forecast?

Pointclear

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Of course, these leads—which can be attractive to those who value cost-per-lead above other criteria—will be not be followed up by Sales and will end up in the CRM black hole.). That doesn’t work either.

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Make Marketing More Efficient by Embedding Analytics on Top KPIs

Pointclear

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. For marketing and sales leaders, your work stream is your CRM system.

Analytics 216
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Is AI impacting Inside Sales Rep Revenue? Mike Plante of InsideSales Says it Is.

Pointclear

Because of this, CRM Radio and the sister program SLMA Radio, have been interviewing executives on the subjects of the marketing and sales uses of Artificial Intelligence. Sales managers must acknowledge that AI is going to make its way into the ways in which sales people work, prospect, and sell.

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What is Inside Sales (And Why Do You Need It?)

DialSource

While there are a number of key differences between inside sales and outside sales, the primary difference is that inside sales reps work from a home or company office remotely; communicating and selling over the phone, through email, or other online avenues. Inside Sales Is Here to Stay — Here’s Why .

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True Story: Without a marketing plan, he planned to fail!

Pointclear

For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. Get new CRM software: Sales doesn’t like the one we have. Hire a new sales manager. This is what happened.

Margin 203
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PowerViews with Jim Dickie: Customer-centric is Key

Pointclear

Jim has over 29 years of sales and marketing management experience. He began his career with IBM and Sterling Software and then went on to launch two successful software companies. Jim is also an author and often-requested keynote speaker at sales management, CRM and E-Business conferences.

Customer 240
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You’ll never break a horse if you stay sittin on the fence!

Pointclear

I think it’s about getting off the fence and creating marketing plans that drive the sales forecast. It means getting salespeople to use the CRM system instead of staring at it and waiting for the sales manager to get serious about using it. What do you think?