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The Adapter’s Advantage: Jon Ferrara on Building Customer Relationships

Allego

He’s been recognized by Forbes as one of the Top 10 Social CEOs, one of the Top 10 Social Salespeople in the World, and one of the Top 100 Marketing Influencers. Ferrara is the founder and CEO of Nimble, an award-winning social sales and marketing CRM for individuals and teams. In 1999, Goldmine was acquired by FrontRange.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

Although G2 Crowd is intended to help buyers compare and purchase business software, it also provides a helpful way to research your target companies and accounts for free. What kind of marketers would we be if we didn’t include ZoomInfo on this list? In fact, we’ve spoken at length about Reddit’s value as a market research tool.

Research 233
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7 Creative Ways to Bring in More Sales Online

Pipeliner

Boosting Online Sales: 7 Creative Ways Leverage Social Proof to Build Trust Nothing persuades new customers quite like hearing glowing reviews from existing ones. To tap into this goldmine, actively collect and display feedback across your platform. Use this data to build detailed buyer personas, representing your ideal customers.

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CRM Is Dead! Long Live CX!

SugarCRM

The main point that they put forth is that CX is a company’s strategy for delivering a memorable and exceptional experience to their customers. And they say CRM is the software that enables you to do that. Thirty years ago, CRM software meant tracking contacts and sales deals on your laptop with Act, Goldmine, or Siebel.

CRM 49
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A Guide to Building a Referral Network for Your SMB

Act!

Wouldn’t it be great if there were a way to identify your ideal clients and grow your client base without exhausting your marketing budget? A strong referral network helps fill your sales pipeline with high-quality leads in your target market who are interested in purchasing from you. It’s also known as a reciprocal referral network.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

G2 Crowd Although G2 Crowd is intended to help buyers compare and purchase business software, it also provides a helpful way to research your target companies and accounts for free. ZoomInfo What kind of marketers would we be if we didn’t include ZoomInfo on this list? Check it out! It’s free! LinkedIn This next tool is a no-brainer.

Research 100
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10 Things Every Sales Leader Needs To Focus On In 2020

ExecVision

To meet those targets, sales and contact center leaders need to look at everything from their technology stack to current customer experience benchmarks. For teams that want to go head-to-head with the competition and grow in the market, there are 10 priorities for sales leadership to focus on for 2020: A Strong Coaching Culture and Program.

Hiring 40