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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Make a list of companies that fit the image closely, identify their decision makers, and acquire their contact information. Focus on Inbound Marketing Inbound marketing is a self-sustaining resource for generating a steady flow of quality leads into your sales funnel. Research shows 68% effectiveness in B2B demand generation.

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Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions

The ROI Guy

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers.

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Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

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Want to Close a Deal Quickly? Timing is Everything

Zoominfo

Salespeople spend too much time doing things other than selling, but a revenue-focused tool like ZoomInfo gives you time back. As we’re talking about chat, our teams started talking about the client’s website and what they’re trying to accomplish from a demand-generation perspective. It works.”

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