Why avoiding Story Context derails Sales Decision Making
Babette Ten Haken
SEPTEMBER 16, 2019
Well, those details are your story context: the environment surrounding the decision to be made. And, when you dilute, fast-forward or even omit details you feel are unimportant, decision makers get confused. Especially when these omitted details surface, often inconveniently, both pre- and post-sale. Contact me here.
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