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Why You Can’t Deliver Virtual Training With Legacy Tactics

Allego

Companies around the globe have canceled sales meetings and training sessions and are enacting work from home policies to help prevent the spread of COVID-19. Traditional training and sales enablement approaches won’t solve this challenge. Traditional training and sales enablement approaches won’t solve this challenge.

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Book Meetings Instantly, Cut No-Shows with ZoomInfo Schedule

Zoominfo

Every demand generation team shares the same goal: to create a pipeline for sales. According to RAIN Group Sales Training , it takes an average of eight touches to get an initial meeting with a new prospect. And to create a pipeline, you have to book meetings — which is no small feat.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Content marketing tools may include project management, content management, creative development, and distribution systems. Ask the potential new vendor about their onboarding and training processes.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

After you have content created for a campaign, AI can also recommend the optimal channels and timing for content distribution — especially in cases where a team has trained an AI bot on previous performance data.

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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I like Brainshark’s straightforward definition of sales enablement : Sales enablement: “A systematic approach to increasing sales productivity, by supporting reps with the content, training and analytics they need to have more successful sales conversations.”. Interested in enhancing your sales enablement practices?

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How to Build An All-Star Go-to-Market Team

Highspot

Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product. Channel Manager Responsibilities: Manages relationships with distribution partners, resellers, and other indirect sales channels. Develops sales playbooks , training programs, and ongoing support.

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

This is especially true in large organizations’ field marketing and demand generation efforts — or in those practicing account-based marketing and sales. They were deeply engaged in accounts, coaching and training, opportunity and pipeline management, and reviews. How much training have they had to enhance their coaching skills?