Allego

APRIL 30, 2020

Companies around the globe have canceled sales meetings and training sessions and are enacting work from home policies to help prevent the spread of COVID-19. Yet sales enablement professionals must get new hires up to speed and keep teams on track in a world where face-to-face meetings are impossible. Buyers have changed.

Training 83

Training Hiring Face-to-face Cancellation 83

Hubspot Sales

JUNE 28, 2019

The sales operations professional is like the coxswain for salespeople. Patrick Kelly, who led Xerox’s first Sales Operations group, describes the role as “all the nasty number things that you don’t want to do but need to do to make a great sales force.”. Download Our Free Sales Conversion Rate Calculator and Guide.

Sales Operations 99

Sales Operations Hiring Lead Rank Territories 99

Mereo

DECEMBER 21, 2023

JOSH HARDY WITNESSED AN OVERRELIANCE ON AI TECHNOLOGY — AND ENCOURAGES BALANCE In 2023, I witnessed several situations where an overreliance on AI technology posed significant challenges for sales and marketing teams. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

Ideal Customer Profile 45

Ideal Customer Profile Lead Rank Demand Generation Agencies B2B 45

Highspot

AUGUST 31, 2021

If sales strategy was a puzzle, then your sales model would be a corner piece: it helps frame your approach to businesses and determines how the other pieces of your strategy will fit together. The keystone nature of sales models makes choosing the right one all the more important. Why do you need a sales model?

Lead Rank 94

Lead Rank Top of Funnel Buyer Persona Hiring 94

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

Highspot

JULY 18, 2023

But what is familiar to some may be a mystery to others – what exactly is marketing enablement, and how do you do it well? Let’s dive into all these details, including how you can leverage marketing expertise to support sales and significantly impact business growth. What is Marketing Enablement?

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

Seismic - Sales Effectiveness

MAY 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. Sales and marketing must work together to deliver on the promise of alignment. Marketing must agree to move beyond demand generation content and build content designed to be used in the sales process.

Marketing 90

Marketing Demand Generation Agencies Lead Rank Lead Scoring 90

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. Sales Prospecting Techniques.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

The ROI Guy

OCTOBER 22, 2013

Here are the notes from this compelling and important interview: One of the biggest issues for Sales is that according to several research firms, over 1/2 of a typical prospect’s purchase decision is already complete before your sales reps are even being invited to the table. Every company we know struggles with this.

Lead Rank 40

Lead Rank Ideal Customer Profile ROI Study 40

Sales Hacker Training

NOVEMBER 21, 2022

It takes a lot to succeed in sales. And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. But here’s another fact: sales is HARD! There are thousands of options when it comes to software for sales that promise to make your life easier as a sales professional.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions.

ROI 49

ROI Social Media Vendor Buyer 49