The ROI Guy

JUNE 13, 2012

Alinean’s guaranteed leads program takes the worry out of your Value Marketing programs, adding integrated e-mail marketing campaigns and guaranteed leads performance, coupled with compelling Interactive White Papers and Benefit Estimator interactive value marketing tools. million IT and business decision makers in North America.

Guarantee 65

Guarantee ROI Lead Rank Lead Scoring 65

The ROI Guy

SEPTEMBER 17, 2010

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The Pipeline

SEPTEMBER 9, 2011

Demand Generation. White Paper. It was with this lesson in mind that I had to laugh at a blog post I read earlier this week lamenting the extremely low number of sales organizations having a formal approach for engagement through social media. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling.

Pipeline 226

Pipeline Social Media Face-to-face Ideal Customer Profile 226

Igniting Sales Transformation

FEBRUARY 21, 2018

This approach allows you to better align your dollars and people resources to generate the best-qualified leads and potential sales opportunities for your sales teams. The days of putting salespeople on the phones to call people who may have downloaded a white paper from your website is far less effective these days.

Account Based Marketing 50

Account Based Marketing Ideal Customer Profile Account Demand Generation Targets 50

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

Tony Hughes

MARCH 13, 2018

There is no quick fix in social selling just like there never was in analog enterprise selling and never will be. Build one-pagers, white papers, brand collateral and an array of enticing sales material. You'll quantum leapfrog right past competitors with a few white boarding sessions here to build synergy.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Sales Hacker

DECEMBER 8, 2017

What we’re still UNSURE about: How will enterprise giants like Microsoft react to partnerships like Salesforce & Google? Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Review Sites Continue to Influence Decision Makers in a Powerful Way.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales Hacker

OCTOBER 7, 2021

Adrienne has been in Enterprise Technology sales for over 6 years specifically focused on helping state and local governments utilize their data to drive better outcomes for our communities. A people person with extensive C-Level experience in enterprise software, business development and operations. Adrienne Greenberg. Arley Nevar.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Pointclear

JULY 21, 2011

His was not a self-educating work style, and there was no way he was going to search blogs or websites to download white papers. He responded to a proven outbound lead generation methodology driven by an experienced prospect development professional. Complex internal buying landscapes.

Inbound 184

Inbound Outbound Sales Qualified Lead Decision Maker 184

The ROI Guy

MAY 4, 2006

How is IT spending changing for small and medium enterprises? Right now, SMB IT spending growth is set to eclipse the enterprise, growing by a healthy 7.2%, up from 4.8% As any sales and marketing executive can tell you, every dollar of revenue earned by IT solution providers is getting harder to come by.

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

SEPTEMBER 20, 2012

Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities.

Guarantee 49

Guarantee ROI Lead Rank Lead Scoring 49

The ROI Guy

MAY 4, 2011

The survey responses indicated a decided lack confidence in newer tactics like social media, blogs and videos, and even some stall worth tactics such as white papers and case studies. These buyers are demanding marketers to create content that is more concise, relevant and personalized.

Marketing 94

Marketing Case Study Survey Social Media 94

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

ROI 49

ROI Social Media Vendor Buyer 49