article thumbnail

Why Sales Rejects Quality Leads?

SBI Growth

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. C/D Grades may represent non-focus industries or smaller opportunities. Grade the sales qualified leads to understand what you are providing to sales.

article thumbnail

How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. And then, nothing. Neither prospect converts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Poor 'Quality' Marketing Leads for the Dumpster?

SBI Growth

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. C/D Grades may represent non-focus industries or smaller opportunities. Grade the sales qualified leads to understand what you are providing to sales.

article thumbnail

How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. And then, nothing. Neither prospect converts.

article thumbnail

Here’s How COVID Changed the Best Time to Make Sales Calls

Zoominfo

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. Suddenly, there was a lot more noise, and every sales rep had to do a lot more.”

article thumbnail

Your Best Sales Rep: The Internal Content Marketing Agency

SBI Growth

Generate leads for your team through effective Demand Generation. Sell when a sales rep is not present. Would your field sales teams be more or less effective with awesome content support? You have a real opportunity to gain first-mover advantage in your industry. Creating an ICMA is a heavy lift.

article thumbnail

Revegy’s 2018 Year in Review Signals Strong Outlook for 2019

SBI

Without detailed account visibility, upsell revenue opportunities remain undiscovered and revenue numbers are missed. As VP of Marketing, Talibah Mbonisi has over 15 years experience driving demand generation strategy and execution and marketing operations in B2B technology organizations. Revegy helps you see the way to win.”.

Hiring 76