Pointclear
MARCH 1, 2012
Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. Nonexistent lead management processes.
SBI Growth
MAY 28, 2013
Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The Lead Generation formula will deliver results.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SBI Growth
DECEMBER 2, 2013
In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. The plan going in must start with a clear set of goals and objectives. Author: John Staples.
SBI Growth
MARCH 5, 2013
This will give you an objective view of your entire sales funnel. Demand Generation – Creating interest and attracting new potential customers. Lead Management – Converting leads to qualified opportunities. Issue #1: Demand Generation. Your demand generation efforts have attracted visitors.
SBI Growth
JUNE 1, 2013
We discussed her key objectives and biggest obstacle. Her key objectives were: Generating demand at the top of the funnel & acquiring new customers. Yet the only one your CEO cares about is marketing leads that generate new revenue. They target these channels with their demand gen efforts.
SBI Growth
MAY 1, 2013
Capturing partner leads and nurturing them to sales ready status was a quick win for her. Changing sales perception of marketing was a must have objective. Talent Management – complete review of her team’s competencies (current baseline) was the first step. Demand Generation. Lead Management.
SBI Growth
JULY 7, 2013
A BPM provides the marketing team a blueprint for effective demand generation and lead management. Their message must be contextual and speak to the buyer’s needs, goals and objectives. Lead nurturing and BPMs also go hand-in-hand. What does a Buying Process Do? MAPPING THE DECISION MAKING PROCESS.
Expert insights. Personalized for you.
165 
Let's personalize your content