Sales Talk for CEOs: A Founder-Led Sales Organization with Usman Sheikh (S3:E11)
Alice Heiman
OCTOBER 19, 2022
So many founders make it their goal to get out of the sales role as they scale. “I I can hardly wait until we can afford a VP sales to take over” is a common founder refrain. While his role has evolved, getting out of sales entirely is the last thing that Usman Sheikh plans to do. It all starts with redefining the sales mindset.
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