Sales tactics encyclopedia: 15+ strategies for prospecting, qualifying, and closing
Nutshell
AUGUST 27, 2018
8 Tips to Turn Cold Calling into Warm Calling” by Inside Sales Box. Direct Mail. Mailing information and offers to potential buyers is still a great way to make an initial contact with a new business. Targeted B2B direct mail has a response rate of 4.4%—nearly Direct Mail Marketing: Is It Worth the Cost?”
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