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Apple MPP Adoption is Ripening Rapidly

Appbuddy

We analyzed Everest usage data for the 10-day period pre-MPP with the corresponding period-MPP, and there are definite signs of our users evaluating substitute data points that will replace increasingly distorted open rates. eBook and complete your research by watching a recording of our recent State of Email Live webinar.

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Google Announces General Availability of BIMI in Gmail

Appbuddy

With 43% of the email service market share, Google’s announcement is a huge leap forward in the adoption of BIMI and presents a significant opportunity for senders to stand out in the inbox and attract the attention of their recipients. Let’s take a step back to learn more about BIMI and what this announcement means for marketers.

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2020 State of Email Live…Wrapped!

Appbuddy

We couldn’t just ask our viewers to sift through every webcast to get the information they were looking for, so we created DISRUPTION: How the 2020 Pandemic Changed Email eBook. Obviously, this is just a high-level look at the themes of the webinar and the eBook. What are they? The post 2020 State of Email Live…Wrapped!

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How to Build Your SPF Record in 5 Simple Steps

Appbuddy

Even the most experienced marketing teams can mistakenly expose their email programs to harm. Don’t assume your email marketing program is bulletproof. Check out our eBook, “ Secrets of Best-in-Class Email Senders.” . In the evolving email landscape, danger lurks everywhere. Want more tips to maximize your email performance?

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Jonathan Farrington's Blog ? Truly Successful People Continually.

Jonathan Farrington

Yesterday we announced the first stage of this year’s Top Sales & Marketing Awards – we opened for nominations in the fourteen categories (if you missed that post, please simply scroll down). Truly Successful People Continually Challenge Paradigms. Published by Jonathan Farrington at 2:38 am under General. 5 responses so far.

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Apple MPP: Squeezing Until the Engagement Pips Squeak!

Appbuddy

When MPP launched, email marketers worried degraded open rate data would make it difficult to follow established email best practices like list hygiene, recency management, and journey automation. As part of the program, Hotmail and Outlook users provide feedback on the marketing emails they receive.

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LOCKDOWN: Email Lessons Learned

Appbuddy

When lockdown first became reality back in March/April, email marketers had to adjust their strategies overnight to address a very different set of needs. Also offset sends to before and after top of the hour: 70% of marketing email volume is sent during the first 10 minutes of the hour, so avoiding this peak will help improve delivery.

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