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Social Selling Success Stories

Score More Sales

Just four years ago, I had a different target market and was giving workshops around the U.S. Build trust first and then educate, educate, educate! Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Sales and marketing headcounts have increased to generate new customers.

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Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. Where [the] partner ecosystem is becoming a more dominant business model, a more dominant way to go to market.

B2B 29
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Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. Where [the] partner ecosystem is becoming a more dominant business model, a more dominant way to go to market.

B2B 26
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How Enterprises Are Adopting Social Selling

Tenfold

Remember this Sales 101 basic: be where your market is. They are doing their own research, educating themselves, and sometimes opting to make purchases without the intervention of a salesperson. It’s different from social media marketing. Marketing targets many. Right now, they are online. The numbers are daunting.

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Create a Successful B2B Sales Experience in 16 Steps

LeadFuze

B2B sales means you’ll be trying to sell your product or service to an educated buyer such as a business owner, a purchasing manager, or an executive. This can be an educated buyer or someone looking to buy a product to make their life easier and less complicated. Market size. In B2C sales, the audience is much more diverse.

B2B 95
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Marketing Automation is Not Marketing Strategy

Pointclear

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.

Marketing 266