Pointclear
MARCH 2, 2011
Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Follow customers into social spaces. Consider your current social media marketing activities.
No More Cold Calling
NOVEMBER 21, 2013
Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 But investing in more lead-sourcing technology is not the answer, nor is inbound marketing or social media. percent were actually qualified.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pointclear
MARCH 20, 2014
The webinar was called, "The Future of Social Media." Which is relevant when you''re selling social media management software. Think about who uses social media management software? But, who wants to watch a webinar on the "Future of Social Media"? Both good and bad trends.
Pointclear
JANUARY 24, 2012
Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. And that person has a name, a face and probably a LinkedIn account.
Pointclear
JULY 17, 2013
The hybrid salesperson will emerge, and they will be technically, culturally, socially, and skillfully diverse and astute. It is expected that 85% of buyer-seller interactions will happen online through social media and video. Virtual interactions will replace face-to-face field visits.
Pointclear
APRIL 10, 2012
I’m really pleased to introduce you to PowerViews, a new series of Q&A video interviews that are all about providing solutions to the marketing and sales challenges we face today. Moving to cut costs, companies are using video conferencing to reduce the number of face-to-face sales encounters.
Fill the Funnel
NOVEMBER 10, 2010
Best Use of Social Media for Sales or Marketin g - Adobe Omniture Business Unit. Dan McDade/Pointclear posted a good highlight of the conference from his perspective. It was great to meet so many new people and to put names to faces as well. sorted out. Conference on November 9th. Conference on November 9th.
Expert insights. Personalized for you.
165 
Let's personalize your content