Should You “Wing It” or Have A Structured Sales Interaction?
MTD Sales Training
JANUARY 23, 2012
In a canned script, I am referring to the old-fashioned, smile-and-dial era, word-for-word, rehearsed, “ Pitch.” Such was a primary tool of sales people, in particular telemarketers, years ago. Whenever the idea of a planned presentation comes up, usually the first thing sales people think about is a “canned script.”
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