Wanna Win? Jump Up the Lead Quantity and Add Nurturing!
Pointclear
JULY 23, 2013
If you don’t have a marketing automation tool, get one. Add a telemarketing element and this alone can improve the first few stages of the pipeline, until the suspect becomes a prospect ready for sales contact. Suddenly you will hear back from them that the quality has improved, and sales will improve. The cost is pocket change.
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