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Why Doesn’t Anyone Care About ROI in the Channel?

Allbound

I was speaking with a Chief Revenue Officer of a mid-market, mar-tech, SaaS company who was earning about $15 million in Annual Recurring Revenue (ARR) and surprisingly enough, despite having the word “Revenue” in his title, he was shockingly disinterested in measuring the ROI from his channel team. What’s worse? to 11% on average.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Without further ado, here are some of the female movers-and-shakers who are creating powerful ripple effects and paving the path for the next generation of women sales leaders. Amy Appleyard – SVP Global Inside Sales at Carbon Black, Inc. She was recognized as a leading sales mentor by Women in Sales North America.

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PODCAST 10: Using Data to Align Marketing, Sales, and Customer Success

Sales Hacker

On this episode of the Sales Hacker podcast, we talk with Cassie Young , Chief Commercial Officer at Sailthru about how data driven decision making can bring sales, marketing, and customer success all on the same page. She’s one of the top marketing and sales leaders in New York City. What You’ll Learn.

Data 51
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Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?

Green Lead's B2B

Inbound Marketing is all the rage these days, and why shouldn't it be? Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. It works, right? Where do you turn? Definitely worth checking out.

Inbound 35
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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. The situation facing Microsoft was, that after a very successful Window 7, adoption and sales of Windows 8 and 8.1

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Sales Automation: 210+ Tools to Turbocharge Your Sales Process

Sales Hacker

Among other things, sales automation enables reps on the floor to get deeper insight about prospects, and managers to create strategic visualizations to improve overall sales team performance. Unless a sales rep knows her way around the tools she uses, the likelihood of bungling and turning prospects away is all too real.

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Lead Nurturing Black Book: Learn How To Setup and Optimize for Growth

SalesHandy

If qualified leads in the pipeline don’t get nurtured, they fall through the cracks and simply won’t convert. Sales and Marketing Channel utilization in a survey of salespeople. Align sales and marketing teams. Align sales and marketing teams. Why lead nurturing is important.