Sales and Marketing Management
FEBRUARY 8, 2021
“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.
Alice Heiman
JUNE 17, 2020
If you’re like most CEOs, in March you watched with growing alarm as massive global companies like Dell, Amazon, Twitter, and Google issued work-from-home mandates, and all trade shows and big events were canceled in response to the outbreak. In some cases, you will need to find a new market to sell to.
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Jeffrey Gitomer
JUNE 14, 2011
Any Business Journal event. The Business Journal reader and event attendee demographics are staggering. The more you attend, the more you get known, grow, and succeed in your market. Trade shows. Both industry specific and general business shows are excellent places to get known, get sales, and get ahead.
The Sales Association
MARCH 9, 2011
Industry Trade Shows: Pot of Gold or Money Pit? Do you find yourself doubting if all of the time and expense you put in to exhibiting at trade shows is worth it? I cannot emphasize enough the importance of putting in some effort before the show to draw people to your booth. Wednesday, March 9, 2011. by Michael F.
Alice Heiman
AUGUST 29, 2018
Some say it’s marketing that should be generating qualified leads for salespeople. We need sales and marketing alignment to generate qualified leads so that salespeople can focus on their highest payoff activity – closing deals. Where possible, the sales leaders will plan with marketing to work in tandem. I say it’s both.
Distribution Pricing Journal
SEPTEMBER 21, 2023
An electrical distributor might decide to offer 15% off any components sold during and industry trade show. Contractors attending the show might want to test the waters with a lower priced product from a new distributor to lower their overall product costs, especially if the components are something they regularly work with.
Crunchbase
JULY 29, 2022
Tech is all about innovation, and each time some new software or hardware product goes to market, there will be a need for savvy salespeople to connect it with customers. Market research information providers such as Crunchbase can be extremely useful in this regard. There will always be new sales opportunities to pursue.
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