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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

Zoominfo

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

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Video: The Future of Sales and Marketing

Sales and Marketing Management

With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. One of these shifts is an extreme consumer focus on video. Personalized Video Will Replace Event Prospecting. That’s where video emails come in. .

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? The Lead Generation Process.

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Lead Generation Tactics for Increased B2B Sales

Sales and Marketing Management

To sell effectively and stay competitive, you must know how to generate more leads to convert to customers. Content Marketing. First, you need to learn your target group and use what you have to generate high-quality content to share with them. Content marketing can be anything from articles to videos and so on.

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Demand Generation vs. Lead Generation

Zoominfo

What’s the difference between demand generation and lead generation? Many B2B marketers recognize the value of both and incorporate them into the same campaigns. Definition: Demand Generation vs. Lead Generation The difference between demand generation and lead generation is simple.

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Top Lead Generation Statistics for 2018

Zoominfo

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change.

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Powering Up Lead Generation Thought Leadership Content (video)

Pipeliner

Steve McDonald (CEO, of Content Strategy Design & Martech SAS ), delves into the power of thought leadership content and its role in igniting lead generation, particularly through podcasts. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM.