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Midsize Business Optimistic

Score More Sales

Expand market niche (70%). So says the study done by The Hartford, in September of this year, called the 2014 Midsize Business Monitor. You can see more about the study here. What are your business predictions for mid-market in 2015? Operations (87%). New products (76%). Expand geo footprint (61%). participated.

Hiring 198
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Smart Selling Visions: Up-Close with Top Revenue Leader Adam Hollander, CEO of @FST_Games

SBI

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. What problem/s are you solving for sales and/or marketing organizations? Nancy: What do you think is the biggest underlying theme or trend for sellers and/or marketers in the next 12 months?

Up-Sell 50
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Is Customer-Centric Selling Dead?

SBI

Studies show that on average, 35% of a B2B sales rep’s time is spent “selling.” Efficiency-centric selling would be defined as the operational imperative that marketers, reps, and managers have the right tools and processes in place in order to be the most productive. The answer is—not yet. Nancy can be reached at 916-596-3035.

Customer 128
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Frictionless Selling: Where Modern Selling Meets Modern Buying

Showpad

With a restarting economy, many B2B go-to-market teams are at risk of being left behind as competitors lean in strongly to digitally transformative selling and buying strategies. The new approach of modern selling is how go-to-market teams become more effective in a remote/hybrid world. But that’s not all.

Meeting 59
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The Sales Association: Cold Calling Lives

The Sales Association

Case Study We do phone sales training with a Fortune 50 wireless telecom client that has a large SMB field sales team in the Midwest. When they say yes, then ask, "I was pointed in your direction as the head of marketing, is that right?" Most salespeople dread calling simply because they were never taught how.

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Why is CRM important? 8 key benefits of CRM software.

Apptivo

CRM makes it possible to generate leads, nurture them and carefully personalize marketing based on individual preferences to achieve a significantly higher success rate in sales conversion. CRM opens up new possibilities in terms of automated marketing and a greater degree of personalization provide a superior customer experience.

CRM 52
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The Most Effective Sales Strategies Aren’t Digital

No More Cold Calling

We haven’t rewired ourselves just because the world has gone wireless. Social scientists have long studied how people make connections, and why in-person interaction is necessary. Marketing automation, CRM, social media, and other technology tools empower us to sell more efficiently and cost-effectively.

Strategy 120