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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Online content in the sales and marketing industries is dynamic and constantly changing. The B2B Marketing Advantage of LinkedIn. From #SXSW: Charting the Road Ahead for B2B Marketing.

B2B 203
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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

Pointclear

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. Chatter essentially provides a private social network that promotes collaboration, connects people quickly and accelerates information sourcing and sharing.

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Good Reads for B2B Marketing - More CMO/CIO Alliance

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Jordan Crook writes the new feature “will make it easier for you to start conversations with your network while also enabling you to respond in real-time when someone begins a conversation with you.”.

B2B 154
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Tell Marketing They Can Keep Their Leads

No More Cold Calling

Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 Don’t Have Time to Nurture Your Network? Read “ Don’t Have Time to Nurture to Nurture Your Network? ”). percent were actually qualified.

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Tweet Less and Talk More

Pointclear

The Internet is the most powerful, life- and business-changing tool created in generations. Technology provides us with many great tools, but it is the person behind the LinkedIn profile , all the fancy gadgets, and high-tech presentations who actually makes the sale. That’s our job. Stop Communicating, Start Connecting.

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The Pipeline ? Reports of the Death of the Salesperson Are Greatly.

The Pipeline

Craig is the leader of the Focus Expert Network, his team is in charge of recruiting, retaining, and managing the amazing Experts that fuel our site. PointClear PD. PointClear PD. Sales Tool. Is the salesperson dead? No, the salesperson is as important as ever — but he or she must be better than ever. May 16th, 2011.

Report 244
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3 Tips to Turn Noise Into Value

Pointclear

put there by networks, for the most part, with good intentions towards fulfilling our desire for entertainment (and generating revenue), but without the situational context that’s required to meet people’s needs. Big Data is a powerful tool when looked at in the proper context. Many thanks to our guest blogger today, Kurt Andersen.

Lead Rank 180