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How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series

Showpad

Yet, working together, they’ve built a high-performance sales enablement function at TOUGHBOOK Europe—the European Mobile Solutions Business Division of electronics giant Panasonic. They designed new industry research methods that include both customers and sales reps. That’s where sales enablement comes in. .

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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

And win rates rise and sales cycles shorten with well-orchestrated virtual channels. One major telecommunications provider in Scandinavia, for example, has migrated B2B sales to virtual channels, using marketing automation to create leads and installing an online self-service portal.

Lead Rank 339
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Why Your Current Sales Enablement Training Software May Not Get Your Team To Goal

Lessonly

One is a beauty brand and one is a telecommunications company. You spend countless hours drafting up a new email cadence that’ll resonate with your prospects and get them thinking about why they need your product. Enter: The Sales Enablement Strategy. Your outreach weapon of choice is email. Aaaand, go! Build a strategy.

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5 Strategies to Drive Sales Productivity

Seismic - Sales Effectiveness

Rather, it’s about finding actionable solutions and strategies to drive revenue, to help your reps prioritize and effectively allocate their time and resources, and to enable your team to develop professionally. Advance prospects faster with value. Evaluate and re-evaluate sales processes.

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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

In today’s terms, developing the contents for and giving these trainings was a Sales Enablement task. To my surprise, both prospects came back asking why we, as the considered market leader, would not want to answer their RFQ. Our company was up to then only used to sell telecommunications equipment hardware).

Lead Rank 102
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How to Leverage Sales Efficiency and Sales Effectiveness

Seismic - Sales Effectiveness

million annually on sales reps performing these two activities, which adds up to $113.4 Ineffectiveness occurs when reps blindly send content to prospects and customers without knowing what works and what doesn’t or without tailoring content based on the persona or sales situation. billion annually, nationwide.

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8 Reasons Your Sales Reps are Losing Deals

Seismic - Sales Effectiveness

Buyers have taken control of the sales cycle, and successful salespeople today know they need to act like trusted advisors with prospects to simplify their decision-making process, understand their needs and behavior, and deliver immediate value, otherwise they will lose the deal. So take a step back and evaluate your sales process.